Saturday, December 1, 10am-2pm
Eiben Hall, Room 127
Instructor: Alan Low
Effective and dynamic visual design is the goal, whether you are creating a page design for a brochure, a website, or an interactive piece. Knowledge of the fundamentals of visual literacy is essential to understanding how to communicate information and concepts through print and digital media. This workshop explores the fundamentals of design — starting with the basic elements of line, shape, texture, space, and value. A brief history of Type and its uses, as well as Color Theory and Color Systems, are presented. Fundamental design principals of Balance, Contrast, and Unity are discussed. The ultimate goal of this class is to explore design both conceptually and practically.
From business cards to menus to promotional sales flyers, the principles of graphic design are employed by businesses everyday. This workshop introduces the concepts and tools of effective graphic communication through simple exercises and sample projects. Discover fundamental design “recipes” and tricks of the trade that immediately improve the look and effectiveness of your project!
Alan Low of Alan Low Design, has over 25 years of experience in the field of graphic communications, including print collateral, identity systems, signage, packaging, exhibit, and environmental design. Low was the co-founder and principal of Synergy Design.