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The Digital Age of Publishing

Sandee Cohen has been teaching print and web graphics for over 20 years at design schools such as New School University as well as many conferences around the world. She has also consulted for many publishing houses and design firms. She is the author of all versions of the InDesign Visual Quickstart Guide as well as books on Acrobat, Illustrator, and desktop publishing.

Sandee will be joining us for several classes about digital publishing starting with Adobe InDesign on March 16 to March 17, Creating EPub Books From InDesign on March 19 and Digital Publishing From InDesgin on March 20. In the meantime, Sandee graciously shared her thoughts on the development of digital publishing.

What got you into the world of design?How has it changed since you first started?Sandee: I didn’t get into the world of design as much as teaching computer graphics. Here’s how I got started: I was originally an advertising copywriter. But I had a Macintosh computer at home and knew how to use it and several pieces of software. The art directors at my agency would ask me how to do certain things—kern text, set runarounds, indent paragraphs, and so on. Each time I showed them how to do something, they would say “Oh, you’re such a good teacher.” I really enjoyed teaching computer graphics, especially in a classroom setting. You can actually see the “light bulbs” go off above a student’s head as they get a concept. Eventually I left advertising and devoted myself to teaching and writing books full time. I have never regretted it.What do you feel are the benefits and drawbacks of electronically published media in comparison to printed media?

Sandee: The advantages are the immediacy of getting a book or project printed. When I finish a book it takes four to six weeks to prepare it for print, send it to the print shop, print it, bind it, and finally ship it to the warehouses for distribution. But electronic media can be posted in a matter of minutes. There are additional advantages of adding multimedia such as movies, sounds, and interactivity that make it fun to read. The only interactivity in a printed book is pushing to turn the page. However, the disadvantages of electronic media are that many design nuances are lost, particularly when it comes to ePub books. Typefaces can be lost. Runaround text can be lost. Formatting such as bolds and italics can be lost. And the reader can change the size of the type which changes line breaks. There are workarounds for these problems but many solutions depend on the evolving standards for electronic documents. And designers may have to abandon their specific requirements for their works.

Do you feel that electronic publishing is out-dating physically printed media? If yes, do you see a future in which physically printed media is gone entirely?

Sandee: The days of a mass market paperback novels may be numbered. I can download a book onto my Kindle faster, easier, and cheaper than ordering it from Amazon or walking up to the local Barnes and Noble. But publishers are inventing new ways of creating printed books. Last Christmas we gave a young teenagers a book of comic book superheroes that had very intricate pop-up illustrations. Publishers are also creating books with special illustrations such as holograms. These are making their printed books more valuable than electronic media.

Does electronic publishing make publishing more accessible to the general public?Sandee: Absolutely! One of my favorite ways of reading magazines is the new NextIssue service (http://www.nextissue.com). This has been called the “Netflix of magazines.” For the price of two or three issues, I get access to dozens of popular magazines plus their back issues. Every time I pass the magazines at the supermarket I remember how much I’m saving using my NextIssue account. But not only does electronic publishing make publications more accessible, it also makes anyone a publisher. Many authors create their own ebooks and publish them directly to Amazon and iBooks without any major publishing house. Rachel Abbott wrote a book which hogged the top spot on Amazon.co.uk for a month. She sold 100,000 copies at a price that earned her a 70% royalty rate. This is way beyond anything she could have earned through a traditional publishing house.

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Upcoming Programs

Contemporary Photography in Hawai‘i 2025

EVENTS & EXHIBITIONS
Please check out the IncuArts website, an online gallery aimed at promoting the work of  women identifying, people of color, LGBTQ+  identifying,  gender non-conforming, and social justice artists, founded by Sharon Heitzenroder, one of our faculty members. View their current exhibition: HINDSIGHT 2020.  

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